About Helf

Our team 


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Terry Parsons - Managing Director

Terry began his working life as a Royal Australian Navy Apprentice, specialising in Marine Engineering, serving on both Guided Missile Destroyers and Submarines. On leaving the Navy, so began his long association with the Timber Industry. Working for Integrated Engineering, involved in the manufacture, installation, service and commissioning of Timber Milling Equipment. From there working with Pirtek Hydraulics, Bearing Service, Vee Belt and Power Transmission, SystiMatic Sawmill Supplies and finally operating his own businesses Key Knife South Pacific Pty Ltd, Braford Industries Pty Ltd and Keymatic Pty Ltd. Terry too has worked throughout the South Pacific during this time.







Simone Bastick

Simone Bastick - Sales

Simone has worked for over 18 years in a variety of companies such as the Housing Industry Association, Building Industry, Finance Industry and Distribution companies. Simone’s roles have all involved Sales, Marketing, Client Relationship Management and Administration. She brings a passion and enthusiasm to provide an excellent customer service experience.